You will try to optimize this blog post so that when people search for the target keyword “build a birdhouse”, it will show up as a top result. Back when search engines lacked a lot of the sophistication they have today, the term “10 blue links” was coined to describe the flat structure of the SERP. Any time a search was performed, Google would return a page with 10 organic results, each in the same format. This tactic made for terrible user experiences, and instead of laughing at funny jokes, people were bombarded by annoying, hard-to-read text.

Surfer SEO

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Any type of navigation where the menu items are not in the HTML, such as JavaScript-enabled navigations. Google has gotten much better at crawling and understanding Javascript, but it’s still not a perfect process. The more surefire way to ensure something gets found, understood, and indexed by Google is by putting it in the HTML. Jes Scholz digs into the foundations of search engine crawling in this Whiteboard Friday episode. Why Moz Small Business Solutions Uncover insights to make smarter marketing decisions in less time.

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By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic website traffic. So while it makes sense to implement these “low-hanging fruit” tactics to improve SEO rankings, they’re no replacement for a long-term SEO strategy. This will make our blog post more comprehensive and help us create high-quality content. Although not listed by Google as a local ranking factor, the role of engagement is only going to increase as time goes on. Google continues to enrich local results by incorporating real-world data like popular times to visit and average length of visits… A search engine like Google has its own proprietary index of local business listings, from which it creates local search results. The addition of these features caused some initial panic for two main reasons.

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Historically optimize your content.

Sometimes, ads get a bad rap, and users are more likely to trust organic results. The higher you rank, the more you’re perceived as an authoritative source by your target audience. Technically, SEO traffic is “free,” because you’re not paying the search engines per click, unlike PPC. SEO efforts do require indirect costs, such as hiring an SEO expert or agency, optimization tools, and more. By investing in quality resources, the “cost” will pay off immensely in the long run. SEO, or search engine optimization, helps your website rank in non-paid search listings.

For one, many of these features caused organic results to be pushed down further on the SERP. Another byproduct is that fewer searchers are clicking on the organic results since more queries are being answered on the SERP itself. The more natural backlinks you have from high-authority websites, the better your odds are to rank higher within search results. PageRank (part of Google’s core algorithm) is a link analysis algorithm named after one of Google’s founders, Larry Page. PageRank estimates the importance of a web page by measuring the quality and quantity of links pointing to it. The assumption is that the more relevant, important, and trustworthy a web page is, the more links it will have earned. The robots meta tag can be used within the of the HTML of your webpage.

When you see changes in your rankings it is due to an algorithmic shift or something else outside of your control. Processing – When a search request comes, the search engine processes it, i.e. it compares the search string in the search request with the indexed pages in the database. Marketing by understanding how search algorithms work, and what human visitors might search. Designing and developing a website to rank well in search engine results. One popular feature of Ahrefs is Keywords Explorer, which allows you to look up details related to a keyword you’re interested in. And as you can see in the screenshot above, you can filter your keyword results by search engine — including YouTube. Add cards and end screens that tie into the topic of your video.